Best Membership Level Names Ideas to Attract More Members
Are you thinking about creative membership level name ideas that make your plans irresistible? Then, look no further. This blog is going to guide you in the right direction to create catchy creative level names that stick! The right names can enhance member experience and build an emotional connection.
Think about being a Gryffindor or Hufflepuff or being a Wakanda Forever! Such a well-thought-out name comes with a connection and emotion. The way you pick a book or series based on its title, your user’s first point of attraction would be the catchy membership names. So, if you are a fitness studio, dance studio, online music class, a social community, or a subscription service, you need this guide. Let us learn to craft compelling membership names to attract and retain members.
Importance of Creative Membership Level Names
With a membership website, you are selling an experience beyond your service. The membership level name is the sneak peek into what a user can expect from a specific plan. Don’t you think multiple times while setting up your Instagram ID name or giving a name to various WhatsApp groups? Well, then naming membership tiers is as important. It is going to be an identity for so many people!
With VIP membership level names, you are selling an experience, feel, and community. Too dull and generic names fail to hook potential customers. Think of it. What would attract you more, a Basic Plan or a Trailblazer Squad? You might scroll through the name Basic but will stop and look at the specifics of the Tarilblazer’s Squad.
Drive Curiosity: A creative membership level name makes the users stop in the track to get more details out of the plan. Getting that first attention can be a game-changer.
Build Status: Based on your offering, naming for membership level can help build a separate status for your business. You distinguish yourself from the competitors.
Align with your Brand: Use a name that is aligned with your brand and reflects its tone and status. A clever name based on your goals, identity, and brand language will work wonders.
Checklist for Deciding Best Membership Level Names
Reflecting the Brand Tone: Is your brand fun, casual, quirky, Gen-Z, or more on the professional side? The name must match your brand vibe.
Simple and Clear: In searching for unique membership level names for support services, make sure you do not use a complex name. The name should highlight the benefits you offer or must clarify the level name in itself.
Aspirational Progression: Your membership tiers must reflect a progression directly by their names. Be it in features or status, members must have that yearning for leading up to the elite group. Thus, keep the higher tiers something that the members would want to achieve.
Flexibility: As your membership business grows and evolves, you might want to change the plan names or provide different types of tiers. Thus, your names must be flexible enough to accept an update whenever needed.
Relevance: Directly or indirectly, the membership level names must reflect your brand, services, or audience. They must resonate with them. For instance, if your audience is tech enthusiasts, names like ‘Tech Geek’ and ‘Pro Hacker’ would attract them.
Ideas for Naming Membership Levels
Before giving you multiple naming samples, let us look at the different methods or types in which a membership level name can be defined.
1. Price Based
Differentiating various tiers of membership based on price is the most common and sought-after approach. The names clearly suggest the price distinction so that a user knows what budget they fit in and what they can opt for.
- Basic > Premium
- Beginner > Intermediate > Advanced
- Bronze > Silver > Gold > Platinum
2. Number of Users
If your plans offer access to a single person, group, or entire enterprise, your plan can reflect that in the names. The audience should clearly know which plan is meant for whom without reading the description.
- Solo Explorer > Team Player
- Entrepreneur > Agency > Company
- Solo > Team > Enterprise > Custom
3. Groups Based Naming
If you are catering to different groups of people ranging in varied demographics, that should be your tier name. This is most commonly used when you have some premium content for everyone in your membership. If you explore the memberships of Pro Beauty, you will know how it caters to different groups by providing multiple different plans.
- Beginner > Intermediate > Advanced
- Amateur Athlete > Weekend Warrior > Elite Competitor
- Student > Teacher > Parent
4. Interest Specific Tiers
If you are providing different kinds of products or services, differentiate the plans based on their interest. This will connect with them and provide a feeling of belonging and community. In the example of active kids, they provide various programs based on the target and interest.
- Acoustic Lover > Rockstar > Maestro
- Home Chef > Gourmet Enthusiast > Baker’s Paradise
- Stay Fit > Build Muscle > Bulk Up
5. Skill Based Names
If you are a platform focused on delivering education or progression-based courses, skill-based names would be a perfect fit. The membership level names reflect the level of expertise a particular member possesses. The online ballet academy provides a similar model of skill-based programs.
- Beginner > Intermediate > Advanced
- Novice > Pro > Expert
- Trainee > Developer > Tech Guru
6. According to Content/Feature Access
When you have different levels of content access for each membership level, it is advisable to design the names based on the amount of content access each membership tier would have.
- Basic > Premium > All Access
- Explorer > Navigator > Voyager
- Dating > Relationship > Marriage
7. Payment Schedule/Time Specific
When your membership levels have different active periods or different payment schedules, that can be reflected in the name. Such names clearly reflect the time for which the membership will stay active.
- Monthly Pass > Annual Access
- Weekly > Monthly > Yearly
- Seasonal Subscribers > All-Time Elite
- Pay as you Go > Weekly Warrior > Annual Saver
Now whenever you think about how do you come up with a membership name, think of this list. With this strategy, you can create VIP membership level names or 3-tier package names in no time. Let us look at some category-based examples of membership level names
Catchy & Creative Level Names for your Membership
General Names
- Freelancer > Agency > Enterprise > Family
- Rookie > Veteran > Master > Guru
- Bronze Beginner > Silver Achiever > Golden Champion
- Spartan > Titan > Gladiator
- Learner > Scholar > Mastermind
- Explorer > Adventurer > Trailblazer
- Essentials > Deluxe > Premium
- Taster Box > Sampler Box > Ultimate Box
- Starter Plan > Growth Mode > Scaling Up
- Supporter > Advocate > Champion
- Basic Sipper > Wine Enthusiast > Wine Connosieur
- Viewer > Critic > Director
Fandom Inspired Names
- Gryffindor > Hufflepuff > Ravenclaw > Slytherin (Harry Potter)
- Muggle > Halfbreed > Purebred > Potterhead (Harry Potter)
- Monica Clean > Phoebe Crazy > Rachel Style (FRIENDS)
- Team Claire > Team Gloria (Modern Family)
- Detective in Training > Full-on Peralta > Super Sleuth (Brooklyn 99)
- Boyle’s Buddies > Food Enthusiast > Full Boyle Mode > Gourmet Guru (Brooklyn 99)
- Cadet > Ensign > Commander > Captain of the Starship (Star Trek)
- Assistant to the Regional Manager > Dundie Award Winner > World’s Best Boss > Michael Scott’s Protege (The Office)
- Second Assistant > First Assistant > On The Paris List > Runway Royalty (Devil Wears Prada)
- Avenger in Training > Guardian of the Galaxy > Sorcerer Supreme > Infinity Gauntlet Holder (Marvel Cinematic Universe)
Wrapping Up the VIP Membership Level Names
When deciding on membership-level names, you must strike a balance between being too creative and too boring. You do not want your names to just bounce off your audience’s head. Your name should reflect or relate to what you provide in the membership. These names would reflect your business, brand tone, approach, and offering. Thus, be wise enough before jumping into the trendy wagon.
Research your competitors to understand their approach. Demographics and psychographics too play a major role in attracting an audience towards a specific name. Take the inspiration or just use one of the membership level names from this guide and get going.
FAQs for Creative Membership Level Names
1. What are achievement-based membership level names?
Achievement-based names reflect the level of progress that a member has made within the membership level. These reflect milestones and accomplishments. For instance Rising Star > Peak Performer > Game Changer.
2. What are the Clever names for tiers?
The names that are playful and witty give an edge to your membership. For instance, you can use names like,
- Newbie > Pro > Legend
- Daydreamer > Go-getter > High Flyer
- Beta Tester > Power User > System Admin
- Scout > Voyager > Pioneer
- Beginner’s Luck > Making Waves > Top of the Game
3. How do psychographics affect member retention?
Membership level names can provide an aspirational appeal if chosen well. It reinforces an identity and gives a feeling of community. The members would want to belong to an elite group instead of a rookie group.
4. Should General Membership Level names be Avoided?
Being general, professional, or quirky completely depends on your business and what kind of image you plan to portray. A technical business can be quirky as well. However, you must align with your brand logo, name, and overall communication. To play on the safer side, pick from the general pile of names.
Leave a Reply
You must be logged in to post a comment.