Best Marketing Automation Tools for B2C & Membership Sites

Are you looking for the best marketing automation tools for small businesses? Then this is the perfect article for you. Why is it beneficial? Well, if you are a person with superhuman abilities, good for you. But for simple humans like me, having support makes a big difference. Managing a membership business while creating new content is definitely a challenge, but it’s achievable with the right approach. Now, if you also invest your time in marketing, you will be busy tying loose ends.

What to do then? Simple, introduce B2C marketing automation platforms for your membership business. And mind well, 91% of marketers report that automating the marketing journey helps achieve objectives faster. Around 3 out of 4 businesses have started leveraging automated marketing software. I hope you do not want to be left out and feel outdated, right?

Getting to know a new platform, setting it up, and managing costs can feel overwhelming at first, but it becomes easier with time. What if I tell you this article will help you sort it all? We shall look at what autopilot marketing is, how it helps your business, how you can assess your needs, and a comprehensive list of top automation tools.

What makes us trustworthy? Well, we research the market for all kinds of software and study their features to bring you the best. Your task of comparing is narrowed down with the list of best automation tools suggested here.

Let’s get going to harness the power of personalized, automated marketing.

What is B2C Marketing Automation?

When regular business marketing processes like email delivery, cart abandonment reminders, push notifications, bill creation and sharing, welcome messages, personalized content delivery, inventory management, and the like are automated, it’s marketing automation. This process frees up your plate to focus on other membership metrics that affect your business.

Let us look at the detailed benefits of setting your marketing on autopilot using automated marketing software.

Benefits of Using the Best Marketing Automation Tools

1. Increased Efficiency: With automation, you do not have to remember every minute detail of sending marketing messages. The chances of human error are reduced when you start using the best marketing automation tools. 
2. Time-Saving: Repetitive tasks like welcome emails, follow-ups, and customer segmentation are taken care of by the best marketing automation platforms to free up your schedule. 
3. Enhanced Engagement: With personalized marketing automation, your members are highly engaged. A personal touch leads to long-term member retention. 
4. Data-driven Marketing: Automation software analyzes how a user interacts with your business and sends related notifications to boost them. Thus, member behavior is used to refine strategies. 
5. Better Lead Nurturing: With the best workflow automation software, your leads are nurtured and targeted where they are. Based on their level of interest, you can choose to send automated notifications and offers. 
6. Long-term Cost Saving: Using automation software might seem like a huge investment in the present, but it saves you from a lot of goof-ups, missed leads, and forgotten customers. It keeps track of all which in turn helps save business costs and revenue.

Best B2C Marketing Automation Platforms for Membership Business

In this section, we will look at some of the best automation platforms (not in any specific order). The aim is to provide you with multiple tools for varied budgets. So, if you’re a small business, on the way to scaling up, or an established enterprise, there’s something for everyone.

Brevo for Budget-friendly Automation

I have kept Brevo as the first one as it has plans for everyone. Small  businesses tight on budget as well as larger businesses can leverage best marketing automation tools. Formerly known as Sendinblue, Brevo has evolved beyond an email marketing platform. It is one of the powerful CRM automation tools  that supports sales management and aids in customer communication. It helps in customer data management and provides a powerful API for messaging.

Features: 

• Email, SMS, and WhatsApp Marketing for targeted messages to sell your products.
• Enable welcome email series and abandoned cart notifications to keep visitors engaged. 
• Grow and Manage your email lists using the custom form feature with Brevo. 
• Creation of landing pages and web & mobile push notifications to drive more conversions. 
• Leverage the power of AI along with detailed analytics to tweak your campaigns. 
• GDPR & CCPA compliant tool for utmost security and customer safety. 
• Utilize its sales platform to track the sales pipeline, manage calls, and organize meetings, and sales reports. 
• Structure your data efficiently using standard business models. This helps in centralized customer data management and insights. 

Pricing: Brevo offers a completely Free Plan to kickstart your marketing automation journey. Its starter pack is valued at $8.08/month and the advanced plan is available at $16.17/month. Obtain a custom price based on your requirements to personalize your plan. 

Omnisend for E-commerce Marketing

If you are running an e-commerce platform, Omnisend is the best marketing automation tool for you. Create shoppable emails to track your customers at every step of their browsing journey with multiple email templates. It helps in cart recovery emails, welcome messages, and even customer reactivation.

Features: 

• Drag and drop email builder with multiple templates, dynamic discount codes, and shoppable links. 
• It has pre-built e-commerce workflows to target customers at the right time. You can set automation with an easy drag-and-drop feature. 
• It tracks shopping and on-site behavior to personalize messages and improve targeting. 
• Use varied tools like pop-ups, landing pages, teasers, and Wheel of Fortune to capture new leads and nurture them. 
• Automate review collection and display it along with your products, emails, or on Google page for a better impression. 
• Advanced reporting and sales dashboards help you keep real-time track of your data. 
• Combine Email, SMS, WhatsApp, or other platforms to enable omnichannel marketing. 
• Manage multiple e-commerce stores and take the benefit of 130+ integrations.

Pricing: Omnisend offers a Free Plan to begin your marketing journey. You can opt for its standard and pro plans valued at $16 and $59 per month respectively.

Klaviyo for AI-driven Insights

If working with AI is your thing, Klaviyo is for you. Leverage Klaviyo as automated marketing software for emails, SMS, push notifications for mobile, and customer reviews. Its customer data platform allows you to organize and understand your data from one place. You can leverage this data by setting up multiple automations. 

Features:

• AI automation for understanding your customers and sending relatable product recommendations. 
• Automated notifications for multiple triggers like cross-sells, win-backs, price-drop, back-in-stock, cart abandonment, etc. 
• Create campaigns and newsletters targeting the right audience for better conversions. 
• Create various types of web forms to keep your email list growing. 
• Detailed customer profiles for targeting using multiple conditions. 

Pricing: Start with the Free Plan of Klaviyo and opt for higher plans with time that are priced at $45 and $60 per month. 

ManyChat for Automating Conversations

A B2C marketing automation platform is not just limited to email and SMS marketing. Some customer conversations tend to be repetitive, but they help streamline common inquiries. ManyChat offers you an innovative solution for chat marketing across Instagram, Facebook, and WhatsApp using automation. It becomes tough to manage business chats across all social profiles and ManyChat is the perfect solution for them.

Features: 

• Answer Instagram DMs 24/7 to never miss a single query or text. This results in higher conversions. 
• Leverage WhatsApp by using Automated responses, fire-up WhatsApp broadcasts, and continuous lead management. 
• Drive leads from Ads to your desired messaging platform to nurture them further. 
• Allow product browsing and purchasing right through the chat without going off.
• Set up a proper customer support journey to save time and costs. 
• Redefine and level up your chat marketing using ManyChat, one of the best marketing automation tools. 

Pricing: Get Access to basic ManyChat features for Free or opt for the plan starting at $15/month. You can even opt for a custom pricing option based on your chat marketing needs.

SureTriggers for Overall Workflow Automation

SureTriggers is a well-known B2C automation software that helps streamline everyday business tasks. Set up multi step automation with the powerful visual automation builder. It integrates with other WordPress Plugins to help trigger tasks through various tools.

Features:

• Automate your WordPress membership site by connecting SureTriggers with other popular apps and Plugins.
• Make multiple SaaS tools work together by integrating them through SureTriggers. 
• Automate repetitive tasks by just choosing an app and the trigger. 
• Set conditions or schedule your tasks using SureTriggers. The recurring tasks can run smoothly in the background. 
• Terminate automation based on conditions by providing different paths and possibilities. Delay or pause any specific task to manually take charge. 

Pricing: Get the basic SureTriggers for Free or opt from one of its two plans charged at $9/month and $19/month billed annually.

Are you ready to Use the Best Automated Marketing Software?

Automating your marketing efforts would prove highly beneficial and save you time, energy, and resources. A personalized marketing campaign can engage your members and keep them attached to your membership community for a long time. Here are some tips that would help you pick the best marketing automation tools for small business and memberships.

• Identifying specific goals and requirements for automation.
• Checking for scalability for future business growth.
• User-friendliness and Customer Support for easy setup and process.
• Budget set apart for marketing and automation. 
• Integrations required to seamlessly automate your business. 

All the tools presented here are free marketing automation platforms with advanced paid plans. Thus, based on your requirements you can try them all before investing in any for the long term. If your business requirements are limited, you might even automate your tasks by just using the free automation software. Try them and see your B2C marketing game change.

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