100+ Best Selling Digital Products Ideas to Make Money

Are you looking for best selling digital product ideas? Darling, let me assure you that you’re on the right track. While setting up an online business or a passive income source, the first thought that strikes up is about top selling digital products. And it is the right way to go because of its ever-growing potential. Just in 2024, the digital product market was estimated to reach a whopping revenue of $560.70 billion. Not just that, the number of users of the most profitable digital products market can reach 4.43 billion by 2029.

Now this is a potential you must target. And it’s pretty easy to work in that direction. You can leverage a specific skill set and convert it to digital products to sell. Otherwise, there are also ways where you can just look for free digital products to resell and earn that extra money on the side. 

Before diving into 100+ best selling digital product ideas, let us lay a brief foundation for digital online products. 

What Are Digital Products?

To put it simply, the products that can be created, bought, and downloaded online, digitally, are called digital downloads or digital products. These are intangible assets. You can’t touch them but use them digitally. These can be as simple as a downloadable PDF to complex digital software for selling online.

How to Implement Best Selling Digital Products Successfully?

1. Choose the Right Platform

opt for a platform that supports the display and monetization of digital products. Explore Shopify, Amazon Gumroad, or create an online membership site to sell digital products. Check out Etsy, WooCommerce, or Udemy based on the nature of your digital offering. The platforms to sell digital products should have various payment gateways, platform charges, and checkout & delivery processes. 

2. Develop a Marketing Strategy

Marketing will be at the heart of best selling digital products. With the increase in demand, there’s also an increase in supply. To stand out, leverage content marketing via blogs, videos, or social media posts. Use lead generation forms to build and nurture your email lists with exclusive discounts and special content. Use paid ads over platforms like Google Ads and Meta Business to boost your visibility. 

3. Deliver a Seamless Customer Experience

Allow easy download and access to digital products right after purchase. Lay down a smooth procedure to not disappoint your customers. If your product demands it, create strong customer support or provide detailed documentation. 

4. Set Strategic Pricing

Do a basic market survey to understand the pricing of similar digital products before you create and sell digital products. Compare their offer with what you offer to decide a competitive pricing. Use techniques such as tiered pricing or provide discounted bundles to attract more customers. 

Now, the part you are most excited about. What are the best selling digital products? We have come up with varied categories under which we share ideas to sell digital downloads. Are you ready to get inspired? 

100+ Ideas to Sell Digital Products Online

1. Educational and Informational Products

Educational courses and informative products are the most profitable digital products. The e-learning industry has shown the most potential with a 900% growth since its advent in 2000. The number of online learners is expected to reach 57 million by the year 2027 and the industry is going to be worth more than $370 million. Look at the following ideas that might spark some interest in you. 

1. eBooks – Informative, Fictional & Non-fictional stories, or Educational Material 
2. Guides and Manuals 
3. Online Courses (video or text-based)
4. Webinars and Workshop Recordings
5. Cheat Sheets and Study Guides
6. Infographics to enhance a project or study 
7. Tutorials (step-by-step guides)
8. Digital Workbooks for preschoolers, teenagers, college goers, professionals
9. Quizzes and Assessments to allow testing of knowledge
10. Membership Programs for Exclusive Content
11. Industry Reports, Case Studies, and Whitepapers
12. Research Summaries to aid researchers in Review Writing 
13. Professional Certification Courses
14. Personal Development Plans

2. Creative and Design Assets

If you have design skills, put them to use by creating various design assets. These are in huge demand with the growth of social media promotions. Various designers, writers, social media managers, and account managers are on the lookout for images and designs that they can just reuse to reduce their tasks. 

1. Basic Stock Photos
2. Stock Videos that can be used as fillers or to build the main video
3. Graphic Design Templates
4. Social Media Templates (for Canva, Instagram, etc.)
5. Logo Templates
6. Icon Packs that can serve a Brand 
7. Font Files
8. Mockup Templates
9. Presentation Templates (PowerPoint, Keynote)
10. Branding Kits
11. Printable Art
12. Sticker Packs (for digital planners or print-at-home)
13. Flyer/Brochure Templates
14. Resume and Cover Letter Templates
15. Wedding Invitation Templates
16. Business Card Templates
17. Infographic Templates

3. Software and Technical Tools

The businesses are turning online. Non-developers have taken to the field by using easy CMS tools like WordPress, Wix, or Weebly. However, they need tools and software for advanced functioning. Use your IT degree or coding knowledge to build intricate software as those can be best selling digital products. 

1. Website Themes aiding different website businesses like hairdressers, restaurants, or dance academy
2. Website Plugins like membership plugin, booking plugin, push notifications plugin, marketing automation plugin, etc. 
3. App Templates to aid budding app developers in quick app development
4. UX/UI Kits for smooth customer relationship building
5. Coding Scripts (HTML, CSS, JavaScript snippets)
6. SaaS Tools
7. Spreadsheet Templates (Excel, Google Sheets)
8. Online Calculators (e.g., mortgage calculators, BMI calculators)
9. Chatbot Flows/Templates or full-fledged AI chatbots 
10. Project Management Templates that aid teams of various sizes

4.  Audio and Music Products

We are not alone in seeing the boost of video content. Now, that requires suitable audio. There are multiple trending audios over the internet. If you have audio production skills, use them wisely to create mashups, mixes, and audios that can hit the spot. It will be a trial-and-error process. But if you want to sell digital products online, you have to work on it. 

1. Stock Music Tracks
2. Background Music Loops
3. Sound Effects like door slamming, rain, being breathless, and so on. 
4. Audiobooks
5. Meditation Audio Files
6. Instrumental Music
7. Ringtone Packs
8. Podcasts (premium access or subscriptions)
9. Audio Drills for Language Learning
10. Hypnosis Tracks
11. Affirmations or Motivation Tracks
12. DJ Mixes
13. Translated Audio Services

5. Video and Film Resources

Just like audio, video clips are also a huge part of today’s digital world. Good editing and videography skills are rare. If you have it, you must use it for monetization. However, they need certain snippets or clips to enhance their video. For instance, a nature shot, a drone building shot, and so on. These video clips can be the best digital products to sell. 

1. Stock Footage
2. Drone Footage
3. B-Roll Clips
4. Video Overlays (for editors)
5. LUTs (Look Up Tables for color grading)
6. Video Transition Packs
7. After Effects Templates
8. Animated Titles and Text Effects
9. Intro/Outro Video Templates
10. Video Course Content
11. Green Screen Backgrounds
12. Virtual Backgrounds for Video Calls

6. Marketing and Business Tools

Who doesn’t want some kickstart in their business journey? Not everyone has all the experience. Everyone learns from one another. Thus, put your business and marketing skills to use by creating these best digital products to sell. 

1. Email Marketing Templates
2. Sales Funnel Templates
3. Content Calendars
4. SEO Checklists
5. Social Media Strategy Guides
6. Lead Magnets (e.g., free downloadable PDFs)
7. Press Release Templates
8. Client Proposal Templates
9. Media Kits
10. Client Onboarding or Welcome Email Templates
11. Email Drip Campaign Templates
12. Affiliate Marketing Guides

7. Health, Wellness, and Fitness

With people being more educated and aware of maintaining their health, digital products relating to the fitness industry have become very popular. These can be some of the best selling digital products. Can you imagine this industry reaching USD 9.37 billion in volume by 2029? Crazy, isn’t it? 

1. Digital Meal Plans
2. Fitness Programs (workout plans)
3. Guided Meditation Sessions
4. Yoga and Pilates Videos
5. Personal Training Programs
6. Wellness Challenges (e.g., 30-day challenges, Cardio and HIIT Challenge, Show Up Challenge)
7. Habit Tracker Sheets
8. Mental Health Journals
9. Self-Care Checklists
10. Nutrition Guides
11. Recovery Programs for Specific Sports
12. Fitness Membership Website for full-fledged workout and training

8. Lifestyle and Hobby Niches for Best Selling Digital Products

People look out for courses or activities they can do in their free time. They are in search of activities that help them relax, gain new skills, or simply unwind from hectic schedules. Based on your interests and skills, there are multiple options for creating digital products to sell in this genre. 

1. Detailed Travel Itineraries for Various Locations
2. Language Learning Flashcards used for toddlers or professionals 
3. DIY and Crafting Guides
4. Photography Guides
5. Pet Training Guides like Online Dog Training 
6. Gardening Planners
7. Cooking Recipes and Meal Prep Guides
8. Digital Fashion Lookbooks
9. Home Decor and Interior Design Templates
10. Parenting Guides
11. Digital Games and Puzzles

9. Financial and Legal Templates

Legal knowledge is an asset that can be converted to easy digital digital products to sell. Time and again, people come across certain legal terms. Be a guiding light to them by providing related intangible assets. 

1. Accounting Spreadsheets
2. Budget Trackers
3. Personalized Tax Preparation Checklists
4. Invoice Templates
5. Freelance Contract Templates
6. Non-Disclosure Agreement Templates
7. Rental Agreement Templates
8. Business License Application Guides
9. Legal Disclaimer Templates for Websites

10. Content Creation Tools and Assets 

The boom of the content creator market has boosted the potential of related best selling digital products. These can be some of the most profitable digital product ideas that you can implement to build passive income. 

1. Blog Post Templates
2. Content Creation Checklists
3. Video Script Templates
4. Email Copywriting Templates
5. Caption Packs for Social Media
6. Image Filters and Presets (for Lightroom, Photoshop)
7. Hashtag Packs for Social Media
8. eCommerce Product Descriptions
9. Ad Copy Templates
10. Content Idea Generators

Well, all these ideas are a lot to take in at a go. Look at the category that intrigues you and explore the ideas below it. Choosing the right digital product to sell also depends on your expertise and skills. You can also choose multiple products to sell as well. But, initially start with one, a single category of best selling digital products. Further, as you get a hang of the field and business, you can expand by adding more products to your portfolio.