5 Best WordPress Newsletter Plugins For 2024

Brian Denim

Published in Plugins July 12, 2023 7 min read

Email marketing is an excellent way to grow a business at the double. It lets you promote your brand, keep your customers informed about the latest happenings or news about your business, and eventually turn your potential visitors into the final customers. It has undoubtedly been a great source of revenue generation for many businesses in this digital marketing era! However, we can’t ignore the fact that optimizing the email campaigns like a pro asks for a considerable amount of time. Thanks to email marketing tools and plugins that let you seamlessly automate the entire process. WordPress’s official plugin repository is full of the best WordPress newsletter plugins you can avail of for free and premium in case you require advanced features! Recently, our team has tried and tested various WordPress mailing lists and subscription plugins. Based on what we experienced, we will recommend the five finest plugins that can competently assist you in optimizing and automating email marketing campaigns. But before we start, let’s dive deep into how email newsletters let you edge over the secrets of a winning business. Recent data shows that 89% of marketers believe email is the fundamental channel of marketing and generating leads. On top of everything else, it has also been considered the best medium delivering the highest ROI, i.e., $36 against every dollar spent. Sounds interesting! Isn’t it? Email marketing is not only the practice of sending emails containing sales pitches and the latest articles but also the most potential channel to generate the highest returns. Apart from that, you can also exert the medium to avail following benefits:

Obtaining feedback
Conducting surveys
Revamping products/services sales
Escalating the number of leads
Boosting the website traffic
Executing email campaigns successfully
Approaching the value-driven leads
Providing value to the existing client base

WordPress repository entails hundreds of email subscription plugins that empower your email marketing strategy. Let’s check out the finest of them we unveiled during our recent analysis. Remember that WordPress core doesn’t have the native feature for email newsletters or subscriptions. You have to rely on WordPress plugins that can assist you with the same. Keeping that in mind, let’s unveil a comprehensive list of five promising WordPress newsletter subscription plugins that will allow you to create an email list and manage the thorough procedure for email newsletters and subscriptions.

#1. OptinMonster

OptinMonster is one of the best WordPress newsletter plugins and a pop-up builder enriched with prominent features more likely to increase conversion rates ever. It’s super easy to use compared to other kindred plugins. It’s a perfect choice to design personalized newsletters holding the higher potential to convert potential visitors into subscribers. One can quickly create appealing pop-up campaigns, email subscription forms, announcement bars, and more under one roof. Active Installation: 1+ Million Rating: 4.5 Stars Key Features:

Unique campaign types
300+ Pre-made templates
Drag and drop builder
Powerful targeting rules
Actionable insights
A/B testing
Coupon wheels
Floating bars
Lightbox pop-ups
Inline forms
Countdown timers
Multi-step campaigns
Scratch ‘N’ win campaigns

Pricing: OptinMonster offers four different pricing plans; each allows annual billing:

Basic Plan – $9/month
Plus Plan – $19/month
Pro Plan – $29/month
Growth Plan – $49/month

OptinMonster is for you if… … you are looking for a WordPress plugin that requires no coding knowledge and allows you to design amazing pop-ups through drag-and-drop features within minutes, not hours.

#2. MailPoet

MailPoet is the second most preferred WordPress newsletter subscription plugin to beautifully design or customize pre-made email newsletter templates according to your brand’s requirements. MailPoet, like OptinMonster, is also perfect for the person with zero coding and design knowledge, as its library contains heaps of design options. We found it more convenient to easily manage the list of subscribers as well as design eye-catching emails. Outstanding UI and easy-to-use drag-and-drop functionality are two prominent reasons that compelled us to make it a part of the list of the best WordPress plugins for email collection and newsletter subscriptions. Active Installation: 600,000+ Rating: 4.5 Stars Key Features:

Drag-and-drop editor
50+ prebuilt templates
Easy-to-understand analytic stats
GDPR compliant
Attentive support team
Free up to 1000 subscribers
Easy subscribers management
Automated welcome emails
Subscriber segmentation options
Multi-condition segmentation
Google Analytics integration
Supportive community forums

Pricing: MailPoet is a freemium WordPress plugin offering two premium plans:

Business Plan: $10 per month – billed monthly for 500 subscribers
Agency Plan: $30 per month – billed monthly for 500 subscribers/website

MailPoet is for you if… … you want to automate daily/monthly/weekly email newsletters to your email subscribers about your latest blog articles through stunning in-built templates.

#3. MailOptin

MailOptin is the third-best WordPress plugin designed with the aim of increasing your quality leads and automating email newsletters. It’s perfect for sending event-triggered follow-up emails without leaving the WordPress dashboard. It offers an integration facility with 50+ well-known email marketing tools, including MailChimp, AWeber, HubSpot, etc. With outstanding lead generation and email automation features, MailOptin has successfully gained 30K+ active and happy users who are taking their marketing outreach and monthly revenue to a new level. Active Installations: 30,000+ Rating: 5 Star Key Features:

Autoresponder
Optin campaign schedule
Outstanding display and sound effects
Lightbox pop-ups
Spam protection
Page-level targeting
A/B testing
Newsletter automation
Various opt-in types with high conversion potentials
Content locker
Optin displays rules & triggers

Pricing: MailOptin – WordPress email list plugin and pop-up builder offers four pricing plans as under:

Standard Plan – 99$ yearly – For a single website
Pro Plan – 249$ yearly – For three websites
Agency Plan – 499$ yearly – For unlimited websites
Lifetime Pro Plan – 999$

MailOptin is for you if… … you are looking for the automated event-triggered follow-up email sending WordPress plugin that guarantees quality leads and boosts conversion rates.

#4. Icegram Express

Icegram Express is another best WordPress newsletter plugin and email marketing tools for capturing quality leads and nurturing existing ones at affordable prices. From triggered action automation and newsletter broadcasts to robust segmentation rules, you can get everything under a single roof at a much lower cost than kindred WordPress plugins for the email newsletter and marketing functionality. Its awesome collection of cool, ready-made, and responsive templates certainly lets you run a result-driven newsletter campaign. On top of everything else, It offers many salient features of MailChimp at such reasonable rates! Active Installation: 100,000+ Rating: 4.5 Star Key Features:

Setting options for autoresponder drip sequences
Abandoned Cart Recovery Sequences
Unlimited sequentially triggered emails sending
Protection against spammers and bots
Email delivery problem solution
Lead collections
Lead segmentation
Email marketing KPI tracking
Seamless integration with Woo-Commerce
Single/double opt-in
Auto removal of fake/junk emails
Subscribers’ engagement score
Weekly summary
Custom fields

Pricing: Icegram Express is also a freemium plugin that offers a free plan along with two premium plans as under:

Pro Plan – 129$ yearly
Max Plan – 229$ yearly

Icegram Express is for you if… … you are searching for a comprehensive and cost-effective email marketing tool for a WordPress website especially integrated with Woo-Commerce.

The newsletter is one more popular WordPress email collection and newsletter subscriber management plugin. From creating a mailing list to designing a comprehensive newsletter and tracking, the plugin fulfills every email marketing requisite cost-effectively. You can easily set up your newsletter campaigns using its powerful drag-and-drop interface. Moreover, we were impressed with its basic and advanced report interface that lets you track your campaigns’ performance without any headaches. Active Installation: 300,000+ Rating: 4.5 Stars Key Features:

Newsletter campaign tracking
Robust spam protection
GDPR Compliance
Advanced targeting options
Fully customized subscription widgets and forms
Single/double opt-in
SMTP compliant
Multilingual
Geolocation tracking
Comprehensive graphical reports
Woo-Commerce integration
Seamless integration with other form builder plugins
Google Analytics integration
Custom subscriber fields
Basic & advanced reports

Pricing: The newsletter plugin unlocks its advanced automation actions and detailed reporting functionalities with its two premium plans shown as under:

Blogger Plan: 69$/year (for 3 websites)
Agency Plan: 269$/year (for unlimited websites)

The Newsletter Plugin is for you if… … you are searching for the subscription and newsletter plugin that keeps your subscribers highly engaged and offers complete email marketing functionality at a reasonable price under a single roof. So, that’s all about our five best picks from hundreds of email newsletter and mailing list creation WordPress plugins. Found this article insightful? If yes, please follow us on YouTube, Facebook, and Twitter to learn more WordPress tips, tricks, and tutorials in the future, too.

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Brian Denim

Meet Brian, a WordPress expert with a decade of experience in web development and a passion for technical writing, watching movies, and camping.

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