Fitness for Couples: Benefits of Couples Gym Membership
Family plans or couples gym membership are a popular option for fitness center gym. One of the top reasons for this is the best fitness membership deals. Instead of paying an individual fitness membership cost for each, they can opt for gyms for couples and families. Further, the discounted rate pushes them to even buy a lifetime couples membership. Overall, it’s faster, easier, and more affordable to buy – that’s why couples can be easily attracted to such an offering.
Gyms that don’t offer this opportunity to couples or families are definitely losing a long-term commitment from a very big target audience. Think whether your gym is lacking a couples gym membership option? Then it’s the right time to learn all the benefits of fitness for couples – from the perspective of a business owner.
Couples Gym Membership – Top Perks for Your Business
Whether you are a budget-friendly or boutique fitness center, you can always tailor your plans to meet the needs of couples and offer the best fitness membership. But first of all, why should you care?
- Obviously, the more people, the more revenue, and more services sold (personal training, wellness programs, etc.).
- Couples and family plans can boast of higher commitment and eventually, lower churn rates.
- When offering personal training for couples, you secure your gym higher revenue per session.
- You can expand your offerings to nutrition coaching and body composition analysis that is loved by couples and use to stay engaged long-term.
- Couples can easily motivate each other, thus, without your own efforts, you can reduce cancellations and boost retention.
- Happy couples can refer more friends or family eventually.
- Couples gym membership offers social and partner-based workouts that translate to an overall better engagement.
- Since couples tend to choose premium perks, your gym can eventually generate more sales.
- With the guest policy in place, you may want to allow couples to invite friends and have even more gym sign-ups at the end of the day.
- With flexible scheduling and no-contract membership options, you can attract even hesitant couples.
Want to get into more details and secrets of planning couples gym membership options further? Then here we go.
Build Gyms for Couples Membership Plan
Such a beneficial offering for your gym should be properly implemented to make you real money overall. To support that, we’ve prepared another set of tips for smooth sailing.
Membership Plans and Couple Gym Offers
Family plans
Firstly, don’t limit it to just ‘couples’ in the name. Some fitness gym membership include couples under family memberships as well.
Premium membership
Frequently includes options for multiple users or couples.
VIP access
Think of membership gym plans that may include perks like couples training or benefits that are shared among people.
Trial memberships
This kind of a plan is great for couples because it helps them try without commitment.
No-contract membership
Flexible for couples who may not want long-term commitments.
Setting Up the Best Fitness Prices
What payment method in your gym can work best for couples and families? Can you offer the most affordable gym memberships or give the best gym membership deals? Discuss it with other decision makers before you plan out couples gym membership.
- Sign-up fee to offer discounts.
- Monthly dues are often discounted for couples vs. two individual memberships.
- Freeze membership options can work if one partner needs to pause their membership.
- Auto-renewal in online payments is a great way to secure automatic payments for ensuring continued access for both.
- Best gym deals can be offered for half yearly or yearly commitment to build the best gym for couples.
Workouts and Equipment for Gyms with Couple Membership
Flexibility is highly important when you offer family and couples gym membership. Many couples enjoy working out together in classes and thus, it makes sense to offer group classes. If personal training is available, make sure some trainers can partner to offer training for couples.
Moreover, if only one person has a membership, they can invite their partner so guest passes can play a huge role. If your membership offers virtual workouts, allow couples to benefit from their membership even when they prefer to stay at home or are travelling.
What workout and equipment matter to couples?
- Functional training.
- HIIT (High-Intensity Interval Training) that can be done in pairs.
- Strength training.
- Cardio zone – treadmills, ellipticals, or bikes.
Couples Gym Membership: How to Do it Right?
But how to offer gym couples memberships the right way? We have a few more tips to make couples happy about staying with your gym.
- Flexible Schedules: The first and the foremost thing in a couples gym membership or family pass is flexibility. Offering a common gym pass to a couple or family doesn’t mean they must specifically come at the same time. Ensure that you can offer a variety of classes and programs at different times so that they always have options that fit their schedules.
- Knowledge and Learning: Build an education platform or set up an LMS. Couples are looking to improve their health as well as well-being together. When considering fitness for couples, bonding and motivation are super important for them. Start educating them that regular exercise has numerous benefits, and focus on those that matter most to them – weight management, improved cardiovascular health, better reproductive health, and stress reduction.
- Family or Group Classes: While it’s always better to stay flexible, participating in group classes or programs can be a great way for families to socialize and make new friends. Such offerings can allow families to book more of your gym’s classes and options.
- Provide an Exclusive Access: Practice all-inclusive access plans specifically. Couples gym membership plans are more attractive when they provide access to a wide range of facilities and services within your business – gyms, swimming pools, fitness classes, and even childcare. Having that all under one affordable plan with a discount is an attractive option for couples and families.
- Easy Signup Process: Make it easy to sign up. This means having a simple and straightforward online signup process, which should be a breeze if you have a membership website.
- Special Events: Host couples-only events. This could be anything from a fitness challenge to a social event or even a special dance fitness class.
- Partnership Opportunities: Partner with other businesses that cater to couples. This could include things like restaurants, spas, or salons. You can even tie up with someone to offer couples focused wellness programs and monthly couple therapy sessions.
- Defined Couples Membership Plans: Have a well defined membership agreement, cancellation policy, and guest policy in place. This supports understanding of your couples gym membership in detail.
How to Offer Couple Fitness Membership Deals Online
If you want to establish an online community of fitness membership, here are some of the top ways to do so. Using these tricks, you can either run a full fledged online couples fitness class or merge your online and offline efforts to establish an overall gym membership business. Let us understand it better by looking at the options.
Creating an Online Membership Site
With a tool like ARMember, you can set up an online fitness membership business and offer various plans. This can be an exclusive online plan or be parallel to your offline gym membership as well. Here is what you can accomplish using a tool like ARMember as a fitness membership software online.
- Offer multiple plans to suit the budget and needs of everyone. Offer a fixed time plan or a recurring fitness subscription for couples.
- The feature of umbrella or group membership allows you to easily offer family membership plans.
- Provide special access to your fitness content based on their levels.
- Use the online community feature to let couples post about their progress and connect with other couples on your fitness membership platform.
- Offer membership cards so that it can be used for your offline couples gym as well. Further, use a membership directory so that people can find each other. This will help them engage with each other, make plans, and increase your footfall.
- Sell special merchandise, fitness supplements, diet guides, etc. using the WooCommerce integration with ARMember.
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Benefit from the intuitive interface, robust features, exclusive addons, and integrations for smooth sailing fitness membership programs. How does it help with gym membership?
- • Create multiple plans based on fitness levels.
- • Allow couples gym membership with group features.
- • Motivate members by adding badges, achievements, and gamification.
- • Enable community for internal communication and bonding.
- • Create profiles and membership cards.
. . . and much more.
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Examples of Popular Gyms & Fitness Memberships for Couples
Planet Fitness
The Planet Fitness black card is the perfect deal for couples. Herein, you can use any PF location worldwide and bring a guest anytime. Here, you also get digital workout content along with free in-house training. It works as the best couples deal.
Nuffield Couples Membership
With Nuffield Gym Membership, you get a joint membership plan and discount. That is, when two adults join and pay through a single debit. You only require a current proof of living together.
Puregym Couples Membership
You get multiple different plans at Puregym fitness. Based on when you workout and what all you need, you can choose a membership plan. The best part is their Bolt Ons which are like addons. Herein, you can pay a minimal monthly fee to add guest access and massage chairs to your chosen plan. Thus, it is a highly flexible couples membership plan.
NEO Fitness
With NEO fitness as well, you can find budget friendly couple membership plans. Based on your location and requirement you can opt for a plan that suits you and your partner.
Gold’s Gym for Couples
Gold’s Gym is a legacy gym brand that is loved by a lot of people. You get world class facilities and training by joining here. You can even get a Gold’s Gym franchise and offer a couple plans as per their rules.
Other such gym memberships wherein you can explore couples plans are Lifetime fitness, anytime fitness couples, total fitness, cult fit, Equinox, and many more! You can check their model for inspiration and then design your own.
Final Word: What are Top Couples Gym Membership Perks?
Couples keep each other more accountable and motivated, so with an offer for them in your gym, you can better fight no-shows and secure higher facility usage. Couples spend more, they tend to buy gift memberships, and can better attract other couples with word-of-mouth marketing. Even more so, сouples gym membership benefits can make the gym feel like a real community for customers, which is what you need for your gym business at the end of the day.
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Brian Denim
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