Member Welcome Email Tips and Tricks (and Template!)
How do you feel about being ghosted by someone who approached you initially? Not good, right? A similar thing happens when you onboard new members or subscribers and do not welcome them. About 74% of people expect a welcome email immediately after taking an action on your site. The time frame just after a user becomes your member is very crucial. This is a chance for you to show them why joining your club is the best decision for them.
We are going to deal with a lot of welcome email tips, and mailing tricks, and offer email templates to ace the welcome message for new club members.
What is a Member Welcome Email
Welcome Email is your first Hello, your initial engagement with a new subscriber. And just like you prepare well for a first date, you must prepare well for this first set of interactions via member emails for Welcome. First impressions are first and the users should not hit unsubscribe on your first conversation itself, right?
Why Welcome Emails Matter
Various membership business sites must build a connection with their members. What does it do?- It builds first impressions and creates a channel of member engagement through email.
- A trust is built with warm and friendly Welcome emails. Your members know they are not going to be left out hanging by a thread.
- Set expectations clearly by letting them know about your services or products.
- When you follow best practices for member welcome emails, you set a brand image and brand tone. They recognize your brand better with this initial step.
- A welcome email sequence acquaints the new members with further steps and how to onboard to gain maximum benefits out of the membership
We are now going to look at some of the crucial tips for welcome emails followed by the best welcome email examples suitable for memberships.
Tips for Crafting Effective Welcome Emails:
Personalize your Emails to Each Customer
Everyone loves it when they are recognized and called by their name. Personalized welcome emails have a high open rate of 29% and a click-through rate of 41%. Instead of starting with “Dear Valued Member”, start with “Hey Dave”, “Welcome to the Club Dave”, and “Dave, we’ve been waiting for you!”
This instantly connects the new members and they feel valued. Further, if you collected any preferential data in the sign-up form like profession, education, or even sitcom preference, use it in your welcome mail.
Clear and Concise Messaging
Yes, initial engagement is good, but you cannot lay out everything all at once. The new member will get overwhelmed and will not be able to follow along. Keep something for the future. Be very clear and to the point in the initial mail. You can either send a simple thank you mail, or a discount code mail, what to expect further, key resources, or an onboarding process video, simply. Choose one goal or element to share and focus on that.
Hook through the Subject
Your subject line will be a game-changer. If it attracts, the open rate is high. Avoid being bland and add some interesting points to attract the subject. Here are some examples of intriguing subject lines.
- Your Marketing Game is about to Change!
- A Flat 30% Offer, Just for You
- Welcome to the Cult of Inspiration
- Welcome to the Exclusive Insider Group
- Welcome to Gossips, Tips, and More!
Call-to-Action (CTA):
My darlings, what do you want your member to do next? If you want to drive a specific action, you need to add a relevant CTA. You can prompt them to explore the member area, join the membership community, or even complete their membership profile. In the tips for writing welcome emails for members, a CTA is the prominent one.
Add Graphics, Images, and Brand Feel
Emails with images and graphics attract a larger audience. However, do not stuff up your email in a way that the major content and CTA are sidelined. Use them in a way that supports your Content and reflects your Brand Image.
Show them their Member Value
A new member deserves some value from you. Be it a discount code, free resource, downloadable templates, or exclusive content. You can even offer them a bank of archival content that they missed.
Set Expectations
When you send a Welcome message to new Club Members, they must know what’s coming next. What to expect from your end, when to expect, and how to move ahead with their membership. If you require them to join a specific platform, give them links to that. Show your offerings in bullets and suggest how fast their profile will be up and ready for use. If you have any upcoming events, invite them through this Welcome email.
Social Proof
Show some social proof to create more social proof. 72% of customers trust a business more after going through testimonials. Showcasing a robust social presence can also help in laying down trust. You must either include some of the positive reviews, and the impact made in members’ life or encourage them to join your other social media handles.
Add Interactive Elements
This is one of the coolest tricks for engaging member welcome emails. Add your store-front, create a quiz for knowing preferences, or just provide them with options for certain things. Look at the following examples of Notion wherein they can receive feedback from members in an interactive way.
Common Mistakes to Avoid
When you are learning how to craft a member welcome email, you are bound to make certain mistakes. You will have to go through A/B testing methods to understand what works for your folks. But here are some mistakes that we can foresee and avoid.
- Avoid generic messages. Those are boring and end up being unread.
- Make sure your email is responsive across different devices and email clients.
- Avoid upselling in the initial mail itself. They have just joined you, give them time to know your brand and the offerings.
- Do not be unnecessarily flowery and la-la-land person. Decide your brand voice and be authentic to that. A raw, real connection is more important.
Templates for Different Membership Websites:
Well, I am sure you have nailed these tips and tricks and are ready to go through some templates. Now, these membership email templates are bifurcated based on type. You can decide which type suits your business goals the best and utilize it. These are some effective member welcome email templates that can be easily tailored as per your needs.
1) A Basic Thank You Email for Members
The most basic thing you can do is say Thank You to your members, using image or text. Add a CTA button to direct them towards steps to go further with their membership.
2) A Discount or Promotional Email
Attract new members with a discount. If you are providing digital products, offer discounts to those. Look at the email of the Wandering Bear. They offer a discount right away when you sign up, thus, pushing the first sale from you.
3) Sharing the Business Story Template
If you have a good business story or an about us section, share it with the new members. They would love to understand the roots of your brand and your vision. It’s a very raw and authentic way to connect with new members. The Wandering Bear team shares their story in brief with a catchy CTA button.
4) A Free Trial Welcome
If a member has opted for a free trial, they would need details to onboard your service and try it for a few days. Even if it takes some time for you to set up a trial, send a new member onboarding mail with a thank you and an affirmation that their trial will be ready soon.
5) Use a Video Format
If you want your members to know you and your team’s face, share a video introducing your brand. You can also give your product demonstration or get started through a video. It helps the members more effectively than following the listed steps. Let us look at how a fitness membership site’s welcome email can be curated with the use of Video.
6) Upcoming Events
Show the new members the exciting upcoming events. Give them a sneak peek to the previous events and provide links to join the new event. Use images to show the vibrancy of your events. Complete the mail by providing your support methods and social media handles to connect further.
The Super Welcome Email Template
Well, here is a super template for you that will work in all the conditions. The top and the bottom elements remain the same while the middle highlighted portion changes as to what you choose. The smart way to approach email writing in 2024 is using AI or ChatGPT. Give it a proper prompt regarding your business, your goal, and the elements you want to place in your welcome mail. It will provide you with a customized membership thank you letter sample or welcome email template for your membership. 😉
Catchy Subject Line:
Personalized Greeting:
Offer Your Gratefulness:
List of Resources or Further Expectations:
Your Personal Story:
Discount Imagery:
Gallery of Images with Details of Upcoming Events:
Embed a Tutorial or Welcome Video:
Set Interactive Elements (Storefront, Preference Option, Quiz)
Close it with How Often or How Soon they’ll hear from you:
Add CTA (Redirect to Shop, Embed Social Media Handles, Provide Links to Explore the Membership Site)
Personalized Signature
Wrapping Up
Welcome emails engage your audience and build trust that you are a real business. They know what your membership offers and what can be expected further. A welcome email is a make-or-break point for your site. If the users see the value, they will stay connected with you further.
With ARMember, you can set up multiple automated emails based on user action. You can even use the famous integrated marketing tools to set up your email marketing for personalized welcome emails. Use the platform to get a nuanced understanding of managing memberships and onboarding emails.
FAQs for Drafting Welcome Email
1) Wht Should I include in the Member Welcome Email?
Put a personalized welcome, show gratefulness, list out further steps and benefits of the membership, provide a dashboard link, and profile completion link, and add your social handles for engaging through other platforms as well.
2) How can a welcome email be personalized?
Use the member’s first name, highlight any fact that you collected in sign-up forms, add any specific interests they have added, and provide them an option to receive content based on preferences.
3) What kind of CTA can be a part of the welcome email?
CTAs should encourage new members to explore your platform. Examples include “Complete Your Profile,” “Join the Community,” “Explore Your Dashboard,” or “Watch Our Welcome Video.” Make sure the CTA stands out visually.
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Brian Denim
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