How to Sell Digital Products on WordPress (A Complete Guide)
With the digital boom, you have been well accustomed with online shopping. But here, let us talk about selling digital products online. They are of great value if you know how to place it in the market and how to sell it. We will understand to take maximum benefit of this vast resource and discuss tips to create a digital product store.
What are Downloadable Digital Products
The first question that would hit you is ‘What are Digital Products?’ Well, it’s not quantum physics. Digital Products or Digital Downloads simply means that the users can download or install or use it online on any of their digital devices.
But do people purchase digital products? Have you purchased Audible to listen to Audiobooks? Or gotten a Disney+ or Hulu subscription? Or any such digital subscriptions? If yes, then yes, people do make such a digital purchase and take services online.
Types of Digital Products are as simple as templates for resume, visiting cards, social media graphics, selling eBooks online, your exclusive photos online, digital art, sell music, illustrations, online courses, and even an industry research report.You can create your own digital product marketplace for the same.
Why to Sell Digital Products on eCommerce Platform
Everyone is working online. But they do not have access to all forms of digital products for free. A blog writer would need specific photographs to enhance their blog. But each type of photograph or illustration is not readily available. Thus, they look for such digital products to and you can incorporate such digital products to sell online.
Similarly, people are in need of various templates or software and plug-ins to reduce their manual tasks. Thus, selling such products boasts a wide market with an ample number of users. Further, you can create digital products and focus on them completely. You just need to manage those products and customers. You neither have to worry about inventory nor about packaging, damage, storage, and delivery. It can be a great source of passive income and if focused properly, you never know, that can be your main income source.
Set Up a Digital Product Selling Website
Your Website or a platform for selling digital products must be ready. Here is a quick guide on setting up your Website.1) Choose a right Hosting Provider for digital goods
A hosting platform will be the residence of your Website so you need to choose the best platform to sell digital products. Check out HostGator, Hostinger, Bluehost, Amazon Web Services AWS, based on their plans and your feasibility.2) Choosing a Domain Name to monetize Online business
There are specific websites selling available domain names like GoDaddy. Go to such Websites and select a domain name that will help you resell digital products. Some Hosting Providers have a facility to also provide domain names, thus, check accordingly before moving ahead.3) Installing WordPress
As you’re going to create and sell digital products, it is but natural that you need to install and activate the Content Management System. Add wp-admin to your site URL and login with the help of ID and Password.
Pick the Perfect Theme to Sell Digital Files
In 2022, the market size of global digital content products reflected the value of USD 2015.68 million and is expected to have an increase of 11.46 percent by 2028. This is to inform you regarding the competition or the market size that you are about to enter.
This should help you understand that picking a perfect theme for selling your digital products online is extremely important. Check out the online theme providers like Astra, Template Monster, Theme Forest, and the like to create a platform for best digital products to sell organically.
Essential Plugins to Create and Sell your Digital Products Online
Now let us explore the major chunk of providing digital products on your Website. There are numerous ways that can be opted for providing online assets. However, you must be ready to create new products and sell your work. We will look into a step-by-step guide to sell downloadable products.WooCommerce to create and sell Digital Assets online
WooCommerce is the best Ecommerce platform for selling digital products. You can install and configure it just like any other plugins.- Go to CMS Dashboard>Plugins>Add New>Search WooCommerce>Install>Activate
- On doing so, certain pages will automatically be created. Make sure those are not deleted as they are required to set up the best ecommerce platform.
- Setup Payment Gateway by going to Settings>Payments>Enable Necessary Payment Method. Go to the other options if you need to activate PayPal and Stripe as well.
- Go back to Main Page>Settings>Products Tab>Downloadable Products
- Now you have to set up your popular digital product. Select a File Download Method>Level of Access Restriction
- Now, go to Products tab from the panel and add a new product
- Create New Product>Title>Description>Check the box for Virtual and Downloadable>Add Price>Digital Product File>Give Name>Upload File>Set Download Limit>Set Download Expiry if required>Add Short Description>Add Image
- Voila, you added a digital product to your Website with the help of WooCommerce Plugin.
Using ARForms for Digital Product Businesses
- ARForms will simplify selling new digital products for you. Go to plugins>Search ARForms>Install and Activate ARForms
- Now, go to Settings>Payment Gateways>Set up your Payment Options
- Create your form for selling different types of digital products by going to ARForms>Add New
- Create the form using templates and create a customized form based on your requirements
- Now here, you can create a drop down field to sell multiple digital products via one form. Customize the drop down list with the name of the entities you want to sell online.
- Enable the Payment Gateways and do the necessary settings to incorporate digital products into your business.
Now, how will the users receive their download links?
- Create the email template to activate the email auto responder.
- Add a New Template and rename it with the file name that you have added in your drop down.
- Link the form email with this template so that the email is not sent to everyone but only to the ones who have filled the form and made the payment. In the description box, add a custom message and download link.
- For multiple products you sell through form, you will have to use the feature of conditional logic which will tailor the form based on user interactions. Thus, they will share only the selected file in forms.
- When you’re selling online products, it is important to maintain an email list for an easy digital network.
Sell Subscriptions and Digital Courses with Membership Website
When you build a membership website, the ways in which you can provide digital products increases. A membership website gives you the freedom to host products on WooCommerce as well as sell online courses altogether.
There are options for creating digital downloads, selling individual posts based on the user’s membership, creating user private content, building forms, writing an eBook to sell and design online courses. All these features and add-ons are available using just one plugin like ARMember. As there is a rising demand for online courses, you can create the best digital course to sell in an online marketplace.
Promote your Perfect Digital Products in Marketplace
Your digital items would not sell by just listing your product online. You will need to optimize your Website, the product pages, use relatable images, and write compelling descriptions. Further, it is advisable to use plugins like Yoast SEO to optimize your website and product pages.
Your marketing tactics must also be applied for the best digital products to sell. Try your hands on online content marketing, social media marketing, email marketing, and digital marketing strategy on the products you sell.
Setting Up an Online Digital Product Store
You will get help from various tools and plugins, thus, coding knowledge is not a necessity. However, you must be ready to work with technology and online products to sell profitable digital products. If you are just starting out and creating your Website, take baby steps into understanding about the digital landscape and take free online trials.
Digital products can provide an opportunity for a profitable online business. You must think about various digital product ideas and look for online digital communities. These communities can inspire you for creating digital products and selling digital downloads.
Once you are sure regarding your knowledge and digital offering, purchase necessary plugins and choose the best platform to sell digital products.
FAQs around Digital Business Online
How do you categorize digital products?
The ones that require download over a network and a digital device can be categorized as a digital product. It comes in links, forms, and websites to your digital address like profile or mail ID and not physical boxes at your doorstep.Can you sell digital products in an online marketplace?
You can utilize various platforms to sell your digital products on Website. Take help of WooCommerce, plugins like ARForms, or create a membership website to sell online courses, individual posts, and memberships.Is selling digital products and digital marketing the same?
Selling a digital product means giving a usable or a consumable form of content through a digital platform in some or the other way. It can be bought and sold. Whereas a marketing process used by entrepreneurs and sellers to market their product and make it reach more and more audiences.What is the difference between selling online and selling digital goods online?
In selling online, you can sell products like apparels, footwear, beauty products, accessories, furniture, and many physical entities under the sun. When we categorize them as digital, it becomes a niche segment including designs, stock photos, PDF documents, software, templates, videos, audio, e-books, and stuff like that. That’s the difference between physical and digital products.What are the most profitable digital products?
Ready-made Templates for various purposes are required by every small business to power up their Social Media and Business on their own. Audio stories, stock photos, CMS Plugins, and digital illustrations are a big market nowadays.
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Brian Denim
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