Best Social Media Strategies to Promote Memberships

Are you looking for the best membership marketing strategies? Social Media Marketing or Online Marketing has been in the picture since the early 2000s and it is not going anywhere anytime soon. Thus, brands, businesses, communities, universities, NGOs, membership businesses, everyone is hopping on the bandwagon. And so should you!

I know what you will say. If most of the businesses are on Social Media, do you even stand a chance? Should you invest your time, energy, and money in social media strategies? The answer still is a resounding YES. Around 63.7% of the global population is on social media and using it for approximately 2 hours 20 minutes every day. To put it into numbers, it’s 5.17 billion people. 

Each user has a different need, taste, and priority. Thus, even after the saturation, there’s a lot of space for you, if you go in the right direction. This blog is going to help you do exactly that. Provide you with tips and strategies to create your own space in the social media market. 

Why Use Social Media to Promote Memberships

Memberships are about real people and real communities. And Social Media before being a media platform is a platform for social connections. Thus, your audience exists somewhere on the web, on some of the social platforms. It’s a marketplace where your audience sees you as an active business that can be trusted. Herein, you directly connect with your audience, address their concerns, and be visible. Your business becomes a person, a friend that your followers can trust with regular presence. It can help you in creating the best membership marketing campaigns.

Now, before we head into understanding various social media strategies for promoting memberships, let us look at some of the must-haves. These basic pointers seem to be tiny but are a bomb when it comes to building a strong presence on social platforms. 

Must-Haves for Effective Strategy Building 

1. Who is Your Audience 

Audience demographics are the most basic requirement for designing marketing strategies. The audience analysis determines the platform, the type of content, the language you use, and the values you put forward. Thus, based on your membership offering, create a clear chart of your audience and analyze their social media behavior. This will aid in creating effective membership campaigns. 

2. Matching Audience with the Platform Analytics 

Once you know who your audience is, you need to pinpoint the social media platform they’re most active on. The Boomers and Generation X were not born with technology and thus are active on platforms like Facebook and WhatsApp. Millennials and Gen Z are the most active population on Social Media channels like YouTube, Instagram, TikTok, and Pinterest. 

Thus, once you understand the audience, you can select the platform to prioritize the most.

3. Jotting the Goals Down 

Now, let’s focus on your membership business goals. Do you want more membership conversions from membership promotion? Are you focusing on creating a strong Social Presence? What kind of business do you want to be perceived as? Casual? Fun? Trendy? To the point? 

Answering all these questions will take you forward to identify your membership marketing language. What kind of content to post and how frequently to post can be planned by understanding your business goals. Based on this, your membership marketing plan template will be designed. 

4. Knowing the Gap in the Market 

There must be some gap that you are filling with your products and services. Even with the existence of multiple competitors, you must be focusing on a specific USP. Focus on communicating that in the market. Highlight that this is the problem you are solving, a gap you are filling. This gap would gradually help you establish yourself as a leader for that specific problem. 

5. Understand to Pick and Choose

Once you understand all these aspects, it’s your time to pick and choose the platform you want to focus on. Select one or two primary platforms for which you will create content. For other platforms, you can either avoid creating a profile at all or just repurpose content from your primary social media channels. This will streamline your focus in one direction and measure goals well instead of being everywhere and eventually going nowhere. 

Now I guess you are ready to dive deeper into internet marketing strategies. Let’s get to it. 

12 Best Social Media Strategies for Membership Sites 

Polls and Quizzes 

Gamification is the peak level of engagement that can be brought in with Polls and Quizzes. Major Social Media channels have an in-built feature for Polls and Quizzes. Further, you can opt for WordPress Quiz Plugins or a Form Plugin to host a quiz on your site. This quiz can be shared on Social Media channels to drive traffic to your website. Make sure that the quiz is relevant to your niche and provides value or entertainment to the audience. 

Social Media Giveaways 

Getting something for free is the biggest happiness for so many. Leverage that feeling by hosting a Social Media Giveaway. You need to think of a product/service/offer that you plan to give away and set the rules. The guidelines could be as straightforward as “participate by following.”

Many WordPress giveaway Plugins like RafflePress would help you plan a giveaway from beginning to end and provide you with a smooth process. 

Talking with the Audience 

A membership website cannot function without members, the audience. Thus, interacting with the audience, getting their opinion, suggestions, and testimonials is crucial. This will make them feel valuable and keep them in the loop. It will also give you new ideas for progression. Have an open forum discussion or live for a real-time talk with the audience. For association membership marketing, building rapport is the most important aspect. 

Paid Ads

The Meta Business Suite helps set up many paid ads and promotions. You can boost your post to reach a wider public based on your goals and user demographics. The social media channels smartly track the profiles of people who engage with your posts and then promote them in groups having similar profiles and interests. If designed well, paid ads would give you a wide reach. 

Profile Optimization 

Did you know a personal social media profile and a business profile have different details? As a professional, you can specify your niche and create a business profile. Like this, you get some specific business tools that you can deploy. Optimize your profile to get the best out of professional tools. 

Diversifying and Repurposing Content 

Do not stick to a single type of content. Diversify between posts, carousels, voiceover videos, videos, texts, and so on. You need to understand how you can repurpose content from one platform to the other. One such membership marketing example can be a long-form blog on your site can be transformed into a carousel post by extracting the important bits. Similarly, if you share an image on LinkedIn then use a video for Instagram or Facebook. 

User Generated Content 

If you can successfully motivate your followers and members to post content, it’s gonna be a jackpot. When other users talk about you or mention you, it acts as a strong social proof. Further, it also shows how your membership has made an impact on someone’s life. In this membership marketing strategy, the users feel valued, the other audience gets first-hand proof, and you get enough content without extra effort. It’s a smart membership marketing strategy. 

BTS Shots 

What happens in your business daily? How do you design your products? How do you serve your customers? Who is a part of your team? All these behind-the-scenes attract viewers. Raw shots and footage show the credibility of the business working and build trust. 

Member Testimonials 

Once a member has spent a sufficient amount of time on your site, ask them for their experience. You can request them to leave a testimonial on your website or post a review on their social media. You can also create a feedback form to gather reviews and ask for their consent to display it on your channels. 

Hosting Events (Online/Offline)

Events bring together people and spark conversations. Based on your budget, host an offline or online event inviting non-members as well. This event can show a glimpse of life with your membership site. For instance, if you are in a gym, host a one-day Zumba party or a fitness party at a minimal ticket price. Many fitness enthusiasts will visit this party and mingle with other members and see your facilities. There is a high chance of them converting to a full-time member. 

Pop-up Shops 

Check out business expos and exhibitions happening in and around your city. Participate in them to open your pop-up stalls. This will put your brand in the market and the visitors will get to know you. Even if you do not generate sales, you can leave an impression. Optionally, display the QR codes of your social profiles for them to connect with you for future sales. 

Influencer Partnerships and Collaborations 

The influencer industry has become bigger than celebrity endorsements. They are normal people talking. Find influencers in your niche and collaborate with them to promote your membership business. Provide special discounts to their followers to make them feel special. Influencers have a loyal following thus, it has a huge potential for conversions. 

Wrapping Up the Social Media Strategies 

Did you get an answer to How to Promote Your Business on Social Media? You can use different social media platforms for marketing your memberships based on your goals and audience base. These strategies will give you a good head start in the social media domain. As you keep posting, you will get a better idea of what content works and what doesn’t. You will not get overnight fame on social media or an answer for how to promote membership the most. The algorithms can be tricky to understand and crack. Thus, focus on being consistent with a content calendar and work on bettering your value and offer.